Piccalilly's clothing is manufactured to the highest ethical standards in fully audited child labor free factories. Their manufacturing partner takes ownership direct from the farmers enabling them to have 100% transparency in the manufacturing process from field through to factory. In 2008 Chetna became the first cotton farmers organization in India to receive fair-trade Certification. All their cotton is grown by small marginal farmers without the use of child labour, chemicals and GMOs. Garments manufactured using Chetna Cotton have complete traceability down to the farmers field it has been grown in!
Piccalilly sources their chemical free organic cotton from an amazing project called Chetna Organic. It’s a fair-trade cotton program with a mission to improve the livelihood of smallholder farmers by making their farm systems more sustainable and profitable. The Chetna farmers also own a 10% equity stake in the factory who make their clothes and the cotton farmers are pre-financed and guaranteed stable cotton prices and a premium to spend within their local community.