Our Story

We are a mother/daughter team based in Raleigh, North Carolina. Our story began with a shared concern for the health and well-being of babies. From rashes to eczema, these issues made it clear that there was a pressing need for clothing that was not only gentle but also free from potentially harmful substances. This realization sparked the idea to create a boutique dedicated to providing soft, hypoallergenic, and eco-friendly clothing and accessories for babies and toddlers.

At our boutique, we specialize in a carefully curated selection of products that cater to the needs of newborns to age 4. Our collection includes clothing, baby gifts, accessories and sustainable toys. Our clothing is made from premium fabrics such as GOTS Organic Cotton, Muslin, Hypoallergenic Pima Cotton, Modal and Bamboo. We pride ourselves on selecting items that are not only well made but also designed to be passed down from child to child while maintaining their beauty year after year.

What sets us apart is our unwavering dedication to both quality and responsibility. We understand that babies’ skin is incredibly delicate, and we’ve made it our mission to provide products that minimize any risk of irritation or allergic reactions. Our focus on organic and hypoallergenic materials means that our customers can trust our products to be gentle and safe for their little ones. Moreover, our commitment to ethical production ensures that every piece we offer is made with care for both people and the planet.

For potential shoppers and followers, we want you to know that our boutique is more than just a store. It’s an extension of our own values and our dedication to the well-being of your children. We’ve poured our heart and soul into selecting the best products and ensuring that every item meets the highest standards of quality and sustainability. When you choose our boutique you’re choosing a brand that cares deeply about the health of your child and the health of our planet.